"We also showed them the game and the accessibility that we tried to put in the game so that anyone could start playing without having any background in blockchain, without knowing what is an NFT," Guillemot said. Unagi has secured over 45 partnerships for Ultimate Champions including a long-term partnership with Arsenal, which is both a licensing and sponsorship deal. "And we felt that going to the market quite quickly was a good idea to really get our hands dirty with all the blockchain elements, all the tokenomics." Ultimate Champions marketplace screenshot from Unagi Scoring deals "We decided to go into fantasy sports gaming because it's a relatively short time to produce such a game," Guillemot said. Guillemot is the son of Yves Guillemot, the CEO and co-founder of Ubisoft and one of Unagi's angel investors. Unagi's co-founders and co-CEOs, Remi Pellerin and Charlie Guillemot, are veterans of gaming studio Ubisoft.
The new raise doubled the startup's valuation, the company said without disclosing it.įounded in 2021, Unagi made a name for itself with the launch of its Ultimate Champions game, which is a free-to-play fantasy football game that's reminiscent of old school football collectible card games from brands such as Topps or Panini. Investors in the seed round also include Sfermion, Signum Capital and 2B Ventures, the company said in a statement. The total amount raised by Unagi is $12.3 million. The raise, which closed at the start of this year, comes only months after the startup secured $4.2 million from Binance Labs. Web3 gaming studio Unagi secured $5 million in a seed round led by Sisu Game Ventures.
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